#PokemonSTAR - Reward, Redeem, Recharge From 6 to 10 August 2016, CapitaLand will be running #PokemonSTAR, a first-of-its-kind O2O campaign that weaves together augmented reality with CapitaLand's physical properties in Singapore as well as its digital and social media platforms. Members of CAPITASTAR, CapitaLand's multi-mall, multi-store cashless rewards programme, will be rewarded with over 2 million STAR$® through #PokemonSTAR, a snap-and-reward Instagram activity that comes with a daily capture component and two bonus stages – the additional #PokemonSTAR of the Day Challenge and the #CatchEmAllAtCapitaLandMalls Grand Bonus.
Barely a few hours after Pokémon Go launched in Singapore on Aug. 6, 2016, ION Orchard has become the first PokeStop here.
A PokeStop is a landmark or place of interest where players get to “catch” virtual Pokemon that are attracted by lures released at these locations.
Lures can be purchased by anyone, and in this case, ION Orchard most probably did.
Because from Aug. 6 to 21, ION Orchard will be releasing hundreds of Lures during designated hours as part of Pokemon Go @ ION Orchard, a marketing campaign to draw Pokemon players.