I find it amusing? bemusing? when an investor sets a level of dividend yield they expect/prefer to see.
don't read this as negative.
i would invite the reader/investor to take a look at the historical dividend yields of amazon which also recently just jumped 50% off Feb 2016 lows. or look at the average dividend yields of US companies from 1950s til now.
then I will say I expect 10% bond yields just to entice you to go "huh?"
and end with "all yields expectancy cannot be detached from their historical context."